Marketing is only part of the equation for successful commercial policies.
Often it requires the introduction of new products and services to develop a more effective brand positioning and demand.
This may involve testimonials of famous people that in themselves act as brand ambassadors for PR and that add their expertise to further enhancing the hotel. Marketplan has worked together with some of the most well known personalities that include golfing legend Seve Ballersteros , Gordon Ramsay, Alain Ducasse, Capt Mark Philips and others, in order to launch enticing programs
CASE STUDY: Mark Phillip's Equestrian Program (PDF)
CASE STUDY: Andalucian Journeys (PDF)