Luxury brands can appeal to like minded target audiences and can be extensions of themselves in unrelated industries.
Lifestyle marketing connects the brand attributes of two or more brands and uses their distribution channels
more effectively communicating their common threads.
CASE STUDY: Asprey at San Roque Club (PDF)
CASE STUDY: Sony Music - Exedra Rome Launch (PDF)
CASE STUDY: E. Zegna - Forte Village (PDF)