The launch strategy of a new or refurbished hotel is the focal point of its eventual acceptance in the marketplace and its ultimate success. Marketplan develops and coordinates the launch strategy to its fruitiion. Marketplan has launched hotels such San Roque Club in Andalucia, Palazzo Arzaga near Lake Garda Italy, Mandarin Oriental in Marrakech and many other fine properties.
CASE STUDY: Morak (PDF)
CASE STUDY: Romeo Naples (PDF)